Our Story

From the factory floor to your software

NewLeap started on the floor: our founder spent nine years at Procter & Gamble — packing lines, process tech, then start-up leader of a $20M production project — before launching his own chemical manufacturing company and building the software that ran it. Most operations software is built by people who have never worked a floor. NewLeap is a team of operators and engineers fixing that, without the enterprise price tag or 12-month implementation cycles.

Explore Our Services arrow_forward
Night-shift factory conveyor carrying boxes beneath a floating holographic production dashboard

Our Mission

We simplify complex processes with custom, scalable software — giving hands-on businesses the tools to grow.

How We Think

Every operation has one constraint that sets the pace for everything else. We find it, fix it, then find the next one, before writing a line of code.

Borrowed from Goldratt's Theory of Constraints and nine years of lean manufacturing. It's how we decide what to build, and what not to.

The Team Behind NewLeap

Jose Arispe

Jose Arispe

Co-founder & CEO

Nine years at P&G — packing-line operator, process tech, then project start-up leader — before founding his own chemical manufacturing company and building the software that ran it. Business first, software second.

Peter Dubin

Peter Dubin

Co-founder · Engineering

Mechatronic engineer from the packaging-machine industry. Builds and scales the core systems behind our apps. He thinks in throughput, changeovers, and failure modes.

Oscar Torbello

Oscar Torbello

Co-founder · Product & Growth

Mechatronic engineer focused on product, and an entrepreneur himself. Translates messy operational reality into software teams actually use.

Our team's background in mechatronic engineering, process improvement, and full-stack development lets us tackle problems from the shop floor to the server. We've built systems for vehicle-repair operations, hydroponic farms, chemical manufacturing, telecom sales teams, route-service businesses, and industrial equipment rental — different industries, same pattern: understand the work, find the constraint, build the fix. And we built Knotrik, a portfolio intelligence platform for AppSheet ecosystems.

Ready to leap forward?

Tell us what's slowing you down. We'll find the bottleneck that's costing you the most, and show you the simplest way to fix it.